Archive for January, 2017

Video: Learn how the Land Rover InControl System keeps you safe

Thursday, January 26th, 2017
Land Rover Autonomous Safety Features

Land Rover Autonomous Safety Features

Autonomous technology has proven to be extremely useful when designing safety systems for vehicles. The Land Rover autonomous safety features provided by the InControl collection of systems are designed to help increase driver awareness. These crucial systems help prevent collisions by alerting the driver to imminent danger. Check out this video gallery to learn more about how exactly the InControl system works. (more…)


Tuesday, January 24th, 2017

(MAHWAH, N.J.) – January 22, 2016 – In a unique testing exercise, Jaguar Land Rover Special Vehicle Operations (SVO) put the Range Rover Sport SVR through its paces completing a series of 0-100kph sprints on a variety of surfaces including asphalt, grass, snow and sand.

Using Michelin 275/45 R21 All-Season tires and the Land Rover Terrain Response® 2 system – both of which are standard for the Ranger Rover Sport SVR – the test aimed to highlight the real world performance and inherent capability of the super-SUV in the same trim as it leaves the factory.

As part of this ultimate all-terrain performance test, the Range Rover Sport SVR was taken to six venues across Europe, each offering challenging terrain for the vehicle to tackle using its Terrain Response 2 system. When engaged, the intelligent system automatically selects the appropriate driving mode to suit traction conditions including: General Driving, Dynamic, Grass/Gravel/Snow, Mud and Ruts, Sand, and Rock Crawl. The driver can also use the rotary controller on the center console to choose a specific mode for the conditions ahead2.

Merging Land Rover’s well-known on- and off-road capabilities with a specially-tuned V8 producing 550 supercharged horsepower, Land Rover’s advanced traction technologies help deliver not only the brand’s quickest vehicle ever, but one with unique real-world performance.

Since arriving in showrooms in spring 2015, the Range Rover Sport SVR has showcased the abilities of Jaguar Land Rover Vehicle Operations and has contributed to more than 285,000 second-generation Range Rover Sport models being delivered to customers around the world. Many customers will have been attracted by the 0-100kph time of only 4.7 seconds1, but the official figure only scratches the surface of the dynamic range of the brand’s performance SUV.

The times recorded as part of these tests are a testament to the inherent capability of the Range Rover Sport SVR. On a notoriously slippery wet grass surface, acceleration times from tarmac increased by only 0.8 seconds, the same on sand too.


Mode 0-100kph time1
Asphalt Dynamic 4.7 seconds
Grass Grass, Gravel and Snow 5.5 seconds
Gravel Grass, Gravel and Snow 5.3 seconds
Snow Grass, Gravel and Snow 11.3 seconds
Mud Mud and Ruts 6.5 seconds
Sand Sand 5.5 seconds

The first challenge ahead of the Range Rover Sport SVR was the start-finish straight at Europe’s fastest racing circuit, Rockingham Motor Speedway in Corby, UK. In Dynamic mode, Terrain Response 2 sharpens throttle response and changes gear at higher revs. It also stiffens the Continual Variable Damping function within the vehicle’s Anti-Roll Control technology to reduce body roll2. With all of these factors optimized, the Range Rover Sport SVR blasted from 0-100kph in just 4.7 seconds1.

In the second test, the high-performance SUV tackled one of the most challenging surfaces any driver will encounter: wet grass. In Grass/Gravel/Snow mode the throttle response is softened to prevent loss of traction and gear changes are smoother and quicker. The Traction Control System also intervenes earlier to prevent tire slip, while the central differential is preloaded to optimize off-the-line performance2. Land Rover Experience East of England provided the perfect setting for this challenge and the Range Rover Sport SVR recorded a breath-taking 0-100kph time of 5.5 seconds1.

In the third test, a quarry provided an ideal gravel surface, where the inherent traction of the Range Rover Sport SVR came to the fore. With the vehicle systems optimized to suit the loose surface, the Range Rover Sport SVR registered the sprint from naught to 100kph in 5.3 seconds1.

To find snow the Range Rover Sport SVR headed to the Jaguar Land Rover winter test facility in Arjeplog, Northern Sweden. Here, the optimized settings of Terrain Response 2 technology2, combined with the advanced four-wheel drive system in the Range Rover Sport SVR helped the SUV – on standard all-season tires – complete the sprint on a combination of snow and ice in 11.3 seconds1.

The next switch of the Terrain Response 2 dial was to select Mud and Ruts mode. In this setting the air suspension is raised and the Traction Control System allows controlled tire slip to provide better traction in slippery conditions2. In typically British surroundings at one of Land Rover’s all-terrain testing facilities, the performance SUV logged a 0-100kph time of 6.5 seconds1 as its intelligent four-wheel-drive technology came into its own.

Pendine Sands at Carmarthen Bay in South Wales has been linked with speed ever since hosting the first world land speed record run took place there in 1924. That made it perfect to test the next setting on the Terrain Response 2 dial: sand. Selecting Sand mode sharpens the vehicle’s accelerator responses to allow a quick build-up of engine torque. The vehicle also holds onto gears for longer and locks the central differential to help maintain momentum2. The result of this technological wizardry was a 0-100kph time of 5.5 seconds1.

The final mode on the Terrain Response 2 dial called for something different. Rock Crawl is designed to assist drivers when negotiating rocky environments and works in conjunction with the Low Range transmission, in keeping with the low-speed nature of the challenge posed by large rocks and boulders2.

Rock Crawl mode softens the accelerator response to mitigate against sudden movements and provide maximum driver control. It also raises the air suspension, to optimize ground clearance. Using Terrain Response 2 the Range Rover Sport SVR scaled the rocky 32 percent incline at the test facility with ease2.

Driver Darren Jones, Stability Applications Leader, Jaguar Land Rover, said: “The Range Rover Sport SVR is famed for its on-road performance, but this hasn’t been achieved at the expense of customary Land Rover capability.”

Editors’ Notes:

Venue 1: Rockingham Race Circuit – Dynamic – 4.7 seconds

Venue 2: Land Rover Experience Centre, East of England – Grass – 5.5 seconds

Venue 3: Quarry, South Wales – Gravel – 5.3 seconds

Venue 4: Winter Testing Facility, Arjeplog, Sweden – Snow – 11.3 seconds

Venue 5: All-Terrain Testing Facility, South Wales – Mud – 6.5 seconds

Venue 6: Pendine Sands – Sand – 5.5 seconds

1Allows follow local speed limits.

2These systems are not a substitute for driving safely with due care and attention and will not function under all circumstances, speeds, weather and road conditions, etc. Driver should not assume that these systems will correct errors of judgment in driving. Please consult the owner’s manual or your local authorized Land Rover Retailer for more details.


Monday, January 23rd, 2017


(WHITLEY, U.K.) – January 19, 2017 – The UK’s largest automotive manufacturer is pioneering a new way of exploring all-new models across its global network, using Virtual and Augmented Reality so customers won’t need to wait for newly launched vehicles to arrive in their local showroom.

Jaguar Land Rover’s Virtual Reality Experience kits will be shipped out to U.S. retailers before the end of January to immerse customers in each new vehicle the company launches.

Even before vehicles are available, retailers will be able to connect customers to a virtual tour, using the latest digital technology, where they can see and interact with a life-size model through a VR headset. The headset will take customers on a journey of the vehicle, with the help of compelling animations to tell the technical stories which make the vehicle special. The VR Experience also enables the customer to explore the vehicle interior in 360 degrees from different viewpoints.

Andy Goss, Jaguar Land Rover Group Sales Operations Director, said, “As if our vehicles weren’t exciting enough already, this new way of buying a car will engage customers further with our innovative capabilities. The VR Experience will also help retailers to break the ice with customers and inject even more fun into the process of buying our vehicles.”

Jaguar Land Rover will roll out the VR Experience across more than 1,500 retailers in 85 markets, localized into 20 languages. Jaguar Land Rover trialed the technology during the launch of the F-PACE in the UK market last year, and will implement it with each new vehicle launched during 2017, starting with the all-new Land Rover Discovery.


Wednesday, January 18th, 2017

30 years after the launch of the original Range Rover in North America, Land Rover has launched its newest model, the 550-hp, standard wheelbase, Range Rover SVAutobiography Dynamic, with sales of the ultra-luxury SUV in the U.S. starting this month.


  • Special animation celebrates the enduring design and innovation associated with four generations of Range Rover spanning almost five decades world wide
  • New 2017 Range Rover SVAutobiography Dynamic begins sales in the U.S. on the brand’s 30th anniversary in North America
  • Range Rover is the original luxury SUV, epitomizing the best of British design and engineering innovation
  • Range Rover has introduced numerous first-to-market technologies, including electronic traction control and automatic electronic air suspension



(MAHWAH, N.J.) – January 18, 2017 – 30 years after the launch of the original Range Rover in North America, Land Rover has launched its newest model, the 550-hp, standard wheelbase, Range Rover SVAutobiography Dynamic, with sales of the ultra-luxury SUV in the U.S. starting this month.

After almost five decades of Range Rover history worldwide, Land Rover is showcasing the evolution of its iconic luxury SUV through four generations with a unique animation lasting 120 seconds. The specially commissioned video marks key dates in the history of the legendary SUV, showing how today’s Range Rover retains many of the design hallmarks established by the 1970 Classic as its latest derivative, the SVAutobiography Dynamic, begins sales in North America and around the world.

Ever since its debut in 1970 the Range Rover has been a benchmark for refinement, industrial design and engineering innovation. Range Rover has evolved into the world’s most elegant and sophisticated SUV in almost five decades; achieving more than one million sales (1.7 million to date) along the way. Trademark features including its ‘floating’ roof, distinctive clamshell hood, continuous belt line and practical split tailgate all pay homage to the groundbreaking original from 1970.

The Range Rover story begins with the 26 pre-production models, which wore Velar badges in an effort to hide its identity – velare means to ‘veil’ or ‘cover’ in Italian – made up of letters from the ‘Land Rover’ badge that usually adorn the front and rear of a vehicle. Next comes the timeless Range Rover Classic two-door as the images showcase successive generations, finishing with the most powerful derivative, the 550-hp SVAutobiography Dynamic built by the Jaguar Land Rover Special Vehicle Operations (SVO) division.

“Range Rover has, over time, achieved iconic design status through a progressive evolution of its unique DNA, culminating in a vehicle of peerless distinction,” said Land Rover Chief Design Officer, Gerry McGovern. “From its sense of evolution and sophisticated sensibilities inherent in its interior design, to its understated yet powerful exterior proportions, Range Rover stands alone. There’s simply nothing else like it.”

When it was first launched in 1970, Range Rover was one of the first vehicles to deliver permanent all-wheel drive while many others were still selectable. In 1971, the original model was cited as ‘an exemplary work of industrial design’ when it became the first vehicle to be displayed at the world famous Louvre museum in Paris; it has been at the forefront of design and engineering innovation ever since.

A four-door variant of the original Range Rover was introduced in 1981, quickly followed by the first application of an automatic transmission in the model line in 1982. In 1987, Land Rover introduced the Range Rover model to the North American market with sales starting on March 16, 1987. In 1989, the luxury SUV was the first 4×4 to be fitted with anti-lock brakes (ABS) and in 1992 it became the first SUV in the world fitted with electronic traction control and automatic electronic air suspension.

Engineering firsts continued in 2012, when Range Rover was counted as the world’s first all-aluminum SUV. More recently, in 2016, the luxury SUV was the first vehicle to employ All-Terrain Progress Control (ATPC); an advanced Land Rover driver assistance technology, which effectively acts as a sort of off-road cruise control, helping maintain speed on a variety of terrains with essentially no driver inputs to the gas or brake pedals.

The last model included in the animation, the SVAutobiography Dynamic, shares its powerful V8 engine with the acclaimed Range Rover Sport SVR. Specially calibrated to produce more than 500 ft-lbs. of torque, the engine in the SVAutobiography Dynamic helps accelerate the vehicle from 0-60mph in only 5.1 seconds(1). Interior enhancements including diamond quilted leather upholstery with contrast stitching deliver elevated refinement and desirability. Sales of the latest Range Rover kick off this month, on the eve of the brand’s 30th anniversary in the United States.

Since its launch 48 years ago, Land Rover has sold more than 1,700,000 of its flagship vehicles around the world, earning a reputation as the ultimate luxury all-terrain SUV; its unrivalled breadth of capability and elegance make it a favourite of royalty, business leaders, politicians and celebrities the world over.

Range Rover is designed, engineered and manufactured in the UK, and exported to more than 170 global markets.

The evolution of the Range Rover is highlighted with 10 iterations spanning almost 50 years, including:

  • 1969     Range Rover Prototype (Velar)
  • 1970     Range Rover Classic (two-door)
  • 1973     Range Rover Classic (Suffix C)
  • 1981     Range Rover Classic (four-door)
  • 1994     Second-generation Range Rover (P38a)
  • 2001     Third-generation Range Rover
  • 2012     Fourth-generation Range Rover
  • 2014     Fourth-generation Range Rover Long Wheelbase
  • 2015     Range Rover SVAutobiography
  • 2016     Range Rover SVAutobiography Dynamic

(1) Always follow local speed limits

Notes to Editors

Range Rover Timeline

1970  Original two-door Range Rover (the Classic) goes on sale

1972  Range Rover crosses Darien Gap on the 18,000-mile British Army Trans-America expedition. It took 99 days to cover 250 miles of dense jungle

1977  Range Rover wins 4×4 class in the 30,000km (18,750-mile) London-Sydney Marathon – the longest ever speed-based car rally

1979  A Range Rover wins the inaugural Paris-Dakar rally (and again in 1981)

1981  First production four-door Range Rover appears along with the first factory limited edition – the ‘In Vogue’

1982  Automatic transmission introduced on Range Rover

1985  Diesel-powered ‘Bullet’ Range Rover breaks 27 speed records

1987  Range Rover launched in North America

1989  Range Rover is world’s first 4×4 to be fitted with anti-lock brakes

1992  Range Rover is world’s first 4×4 to be fitted with electronic traction control and automatic electronic air suspension

1994  Second-generation Range Rover introduced

2001  Third-generation Range Rover introduced

2002  500,000th Range Rover produced at the Solihull plant

2012  Fourth-generation Range Rover introduced – the first all-aluminium SUV

2015  Exclusive Range Rover SVAutobiography launched in New York

Further information

About Land Rover

Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today’s Land Rover lineup includes the Discovery (LR4) and Discovery Sport; Range Rover, Range Rover Sport and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

The company employs almost 38,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.

At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3 billion (USD$3.9 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold 487,065 vehicles in 160 countries, with more than 80 percent of our vehicles produced in the UK being sold abroad.


How trim levels are offered on the 2017 Land Rover Discovery?

Monday, January 16th, 2017
How trim levels are offered on the 2017 Land Rover Discovery?

2017 will mark the debut of the new Land Rover Discovery. The SUV is set to make its first appearance around the midpoint of the year. Car shoppers looking to learn more about the SUV will probably be wondering “How many trim levels are offered on the 2017 Land Rover Discovery?” (more…)

How many engines are offered on the 2017 Land Rover Discovery?

Friday, January 13th, 2017
How many engines are offered on the 2017 Land Rover Discovery?

2017 Land Rover models are beginning to make appearances in dealership inventories everywhere. This influx of new models includes the 2017 Discovery. The new version of this SUV can be equipped with multiple engine options. So how many engines are offered on the 2017 Land Rover Discovery? (more…)


Wednesday, January 4th, 2017

4 January 2017

Jaguar Land Rover 2016 full year U.S. sales reach 105,104 for a new U.S. annual sales record for the two brands combined